How to Record Authentic Videos to Promote Your Outdoor Adventure Business

How to Record Authentic Videos to Promote Your Outdoor Adventure Business

As an experienced outdoor guide, trip leader or business owner, you know your guests are looking for more than just a trip—they want an unforgettable experience. One of the best ways to show them what you offer is by creating authentic, relatable videos. Whether you’re rafting down a river, hiking a rugged trail, or leading a ski adventure, you’re already living the life your customers dream about. Sharing your story on video is a powerful way to connect with them—and ultimately, to inspire bookings.

This guide will walk you through how to record effective, real, and engaging videos that work across social media ads, organic posts, your website, and email campaigns. Plus, we’ve included a downloadable PDF with tips, scripts, and more to make the process simple.

Why Your Video Matters

People trust people. That’s why video marketing works so well. When potential customers see you—the person behind the trip—sharing your passion and expertise, it builds trust and excitement. Whether you’re talking about what makes your trip special, the benefits customers will enjoy, or why you love what you do, you’re inviting them to connect with your story.

Step 1: Know Your Audience

Before you hit record, think about who you’re talking to. Different customers need different messages, so tailor your tone and content:

• High Adventure Seekers: Highlight the adrenaline rush, unique challenges, and thrilling moments they can expect. Keep your tone energetic and inspiring.
• Families: Focus on safety, fun, and creating lasting memories. Speak warmly and reassuringly.
• Luxury Travelers: Showcase the exclusive, high-end aspects of your trips. Use a polished, professional tone.

The more specific you can be about your audience’s needs, the more your message will resonate.

Step 2: Gear Up (Smartphones Are Perfectly Fine!)

You don’t need fancy equipment to create great videos. Most modern smartphones deliver excellent quality, and their “lo-fi” feel can actually make you more relatable to your audience. Here are some practical tips to help you make the most of your smartphone for video recording:

Speak Naturally

Imagine you’re talking to a friend. Authenticity is key—your audience wants to see the real you, not a rehearsed or overly polished version. Smile, relax, and enjoy the process. Laughing at myself typically helps me!

Use Good Lighting

Outdoor lighting is your best friend. Aim to shoot during the “golden hours” (early morning or late afternoon) when the sunlight is soft. If you have to record indoors, face a window for natural light, but avoid harsh backlighting that can make you appear shadowy. 

For those consistently recording indoors an inexpensive ring light is likely worth the expense. 

Stabilize Your Shot

A shaky video can be distracting, so keep your phone steady:

• Use a tripod or prop your phone against a stable surface.
• If you’re walking and talking, do your best to keep a steady hand. While most modern editing software can stabilize shaky footage, it’s best not to rely on this feature—if pushed to its limit it’ll create unnatural, AI looking videos.

Audio is KEY

Good audio can make or break your video. People will forgive imperfect visuals, but they’ll quickly tune out if they can’t hear you clearly. Here’s how to nail your sound:

• Use a Clip-On Microphone: An affordable lapel mic can drastically improve your audio quality.
• Wireless Earbud Hack: If you don’t have a mic, position your phone slightly off-center so only one ear is visible. Place a wireless earbud (e.g., AirPods) equipped with a mic in your hidden ear to capture crisp audio.
• Wired Headphones with a Mic: These work too, but they can be distracting for viewers. Still, it’s better than bad audio.

No matter what you use, stay close to the phone and speak clearly. Bad audio is a dealbreaker—if people can’t hear you, they won’t watch your video. Bottom line.

By following these tips, you can create videos that are simple, effective, and truly connect with your audience. Grab your phone and get started—you’ve got this!

Step 3: What to Say in Your Videos

Your video should feel like a casual conversation—like you’re FaceTiming a friend. Imagine you’re sharing your excitement with your best friend who’s never been on one of your trips before. This approach makes your video feel natural, relatable, and engaging.

Instead of writing a rigid script, create a list of questions to guide your thoughts. Answer them live while recording. This keeps your tone conversational and avoids sounding rehearsed.

Here’s how to structure your video and some example questions to get you started:

Introduce Yourself and Your Business

Start with a warm and friendly introduction. Let viewers know who you are and what you do. Here’s how to make it conversational:

• Example Questions:
  • What’s your name, and what’s the name of your business?
  • How would you describe what you do to a friend?
• Example Message:
  • "Hey there! I’m Alex from RiverQuest Adventures. I help thrill-seekers like you tackle some of the most exciting rapids in the region!"

Highlight Unique Aspects of Your Tours

Show potential customers what makes your trip special. Talk about the experiences or features they won’t find anywhere else. Be specific!

• Example Questions:
  • What’s one thing about your tour that’s totally unique?
  • What’s your favorite part of leading this trip?
• Example Message:
  • "Our sunset paddleboard tours are unlike anything else in the area—they include a private island dinner experience with a gourmet chef. It’s magical!"

What Will It Be Like?

Paint a vivid picture of the experience from start to finish. Walk them through the journey so they can imagine themselves there. This is where your storytelling skills shine.

• Example Questions:
  • What’s the first thing people will notice when they arrive?
  • What’s a favorite moment past customers rave about?
  • How do you make them feel taken care of during the trip?
• Example Message:
  • "From the moment you arrive, we’ll take care of everything. We’ll start with a short hike to an incredible waterfall, followed by a delicious picnic lunch. Then it’s time for the main adventure—rafting down the most beautiful stretch of the river."

Why Should They Choose You?

This is your chance to share your passion and expertise. Talk about your experience, local knowledge, and what makes you the best choice.

• Example Questions:
  • Why do you love doing what you do?
  • What sets you apart from other guides or tour operators?
  • How do you make the experience special for your guests?
• Example Message:
  • "As a local guide with over 15 years of experience, I know all the hidden gems and stories that make this area special. I love sharing that with people—it’s why I do what I do."

End with a Clear Call-to-Action

Once you’ve shared your excitement, let people know the next step. Keep it simple and direct.

• Example Questions:
  • What should someone do if they’re ready to book?
  • What’s the easiest way for them to get more information?
• Example Message:
  • "If this sounds like the adventure you’ve been waiting for, click the link below to book your spot today. I can’t wait to show you around!"

By answering these questions on camera, you’ll create a video that feels genuine and approachable. No need for perfection—just be yourself, and let your passion shine through.

Step 4: Tips for Social Media Ads

Social media ads thrive on being short, engaging, and visually compelling. When recording videos for paid social ads, aim for 15-30 seconds and focus on grabbing attention immediately with a powerful hook and finishing with a clear call-to-action. Here’s how to tailor your messaging for different audiences:

Hooks: Start with a Question or Exciting Statement

Your hook should grab attention within the first 3 seconds, speaking directly to your audience’s desires, dreams, or curiosity.

For Adventure Seekers:

• "Are you ready to conquer the wildest rapids of your life?"
• "Craving an adrenaline rush? This is the adventure you’ve been waiting for!"
• "Your next epic thrill is calling—are you ready to answer?"

For Families:

• "Want to create memories your family will cherish forever?"
• "Looking for a fun-filled adventure that’s perfect for all ages?"
• "Let’s make your next family getaway one for the books!"

For Luxury Travelers:

• "Dreaming of a private paddleboard tour paired with a gourmet dinner on a secluded island?"
• "This isn’t just a trip—it’s a luxury experience like no other."
• "Ready to indulge in an unforgettable, exclusive getaway?"

Call-to-Action: End with a Clear Directive

Once you’ve hooked your audience, finish strong by telling them exactly what to do next. Keep it simple and direct.

For Adventure Seekers:

• "Click below to book the adventure of a lifetime!"
• "Don’t wait—reserve your spot now and prepare for an epic experience!"
• "Your next thrill is just one click away—join us today!"

For Families:

• "Book your family’s perfect adventure today—click the link now!"
• "Spots are limited—secure your place and start creating unforgettable memories."
• "Make your next family trip extraordinary—reserve your adventure now!"

For Luxury Travelers:

• "Elevate your next getaway—click to reserve your luxury experience now."
• "Exclusive spots are limited—secure yours today before they’re gone."
• "Indulge in the adventure you deserve—book your unforgettable escape now!"

For Organic Posts

While paid ads need to be short and snappy, organic posts allow you to be more relaxed and tell a longer story. Use this space to:

• Share personal anecdotes about your trips.
• Show behind-the-scenes moments to build trust and authenticity.
• Engage your audience by asking them questions or inviting them to comment.

Example for organic content:

• "I’ll never forget the look on Sarah’s face when she saw the sunset from the peak of the trail—it’s why I love what I do. What’s your favorite outdoor memory? Let me know in the comments!"

By tailoring your tone and content to your audience, your videos will resonate and inspire action, whether they’re paid ads or organic posts.

Step 5: Editing & Posting

Editing doesn’t have to be overwhelming. Free apps like CapCut or InShot make it easy to trim clips, add text, and adjust audio. Keep it simple—you don’t need a Hollywood production, just an engaging message.

Download Your Free Video Guide!

We’ve created a comprehensive PDF guide to help you:

• Plan your videos with detailed scripts and shot lists.
• Learn tips for lighting, sound, and framing.
• Create videos for different platforms (social media ads, organic posts, websites, and email campaigns).

Download the Guide Here

Need Help Turning Videos into Bookings?

Recording great videos is just the first step. At OATS Marketing, we specialize in helping outdoor and tourism businesses like yours turn videos into high-converting ads that fill your calendar. Whether you need help with editing, ad placement, or campaign strategy, we’ve got your back.

Let’s Talk!

Final Thoughts

You’re already living the adventure—now it’s time to share it! By creating authentic, engaging videos, you can inspire potential customers and grow your business. Grab your phone, speak from the heart, and let the magic of video do the rest.