Scrolling to Booking: The Art of Converting Curious Travelers
In the vast world of online travel inspiration, there are two types of explorers: those actively seeking their next adventure and those who stumble upon it while casually scrolling through their social media feeds. It's the latter group - the curious travelers who haven't yet defined their desires - that presents a unique opportunity for outdoor and travel businesses. In this article, we'll unveil the art of converting these curious scrollers into enthusiastic customers, guiding them from that initial spark of interest to a confirmed booking.
Patrick Marvin
September 3, 2024
In the vast world of online travel inspiration, there are two types of explorers: those actively seeking their next adventure and those who stumble upon it while casually scrolling through their social media feeds. It's the latter group - the curious travelers who haven't yet defined their desires - that presents a unique opportunity for outdoor and travel businesses. In this article, we'll unveil the art of converting these curious scrollers into enthusiastic customers, guiding them from that initial spark of interest to a confirmed booking.
The Challenge of Reaching the 'Unaware' Market
Unlike those actively searching for specific experiences, the 'unaware' market isn't typing keywords into Google or browsing travel websites. They might be passionate about the outdoors, have a thirst for adventure, or simply crave a unique travel experience, but they haven't yet connected those desires with your specific offerings.
Social Media: The Spark that Ignites the Journey
Social media platforms like Instagram and Facebook are the perfect breeding ground for serendipitous discovery. With targeted advertising, we at OATS Marketing can introduce your breathtaking experiences to the right people at the right time, even if they weren't actively looking. Imagine a stunning photo of a heli-skier gliding through untouched powder captivating a winter sports enthusiast who's never considered heli-skiing. Or a captivating video of a multi-day rafting trip inspiring an adventure lover who usually sticks to hiking.
By combining eye-catching visuals with compelling copy, we can pique their curiosity and entice them to take the next step. A strong call to action, like "Discover Your Next Adventure," can lead them to a dedicated landing page, the next crucial step in their journey.
Landing Pages: Guiding from Inspiration to Action
Landing Pages: Convert visitors into leads or clients | Website Homepage: Introduce your brand and showcase offerings
A well-crafted landing page is where the magic truly happens. It's the bridge between a fleeting moment of inspiration and a life-changing experience. We showcase the unique allure of your offering, using stunning visuals and authentic testimonials to build trust and ignite excitement. A clear call to action like "Book Your Adventure Today!" beckons those ready to embark on their journey.
But for those still exploring, we offer a taste of the adventure with valuable resources like local PDF guides, digital itineraries, or exclusive discounts. In exchange for their contact information, we provide them with valuable insights and keep the dream alive, nurturing the relationship until they're ready to book.
Email Marketing: Nurturing the Connection, Sealing the Deal
Once we've captured a potential client's contact information, email marketing becomes our guide, gently leading them toward their first booking and fostering long-term loyalty. Through personalized and engaging email campaigns, we:
Showcase the unique value and benefits of your experiences
Share inspiring stories and testimonials from past clients
Offer exclusive discounts or promotions to incentivize bookings
Provide helpful tips and information related to their interests
Keep your brand top-of-mind for future travel plans
Remember, retaining an existing customer is far more cost-effective than acquiring a new one. By nurturing leads through email marketing, you can transform curious travelers into loyal advocates for your brand.
Conclusion: Unlock the Power of the 'Unaware' Market with OATS Marketing
The 'unaware' market holds immense potential for your outdoor and travel business. By harnessing the power of social media advertising, crafting compelling landing pages, and nurturing leads through email marketing, you can tap into this hidden gem and turn casual scrollers into lifelong customers.
At OATS Marketing, we specialize in guiding curious travelers on their journey from discovery to booking. We'll help you create a marketing strategy that not only attracts new customers but also fosters lasting relationships. Let's chat and explore the possibilities together!
